For a long time now, Speak Up for Animals activists have been campaigning to end rodeo cruelty. Every year, SUfA volunteers protest outside rodeo and bull riding events.
On 2nd of February 2019, SUfA volunteers were among the great number of protesters, outside the Martinborough Bull Ride. The protest was covered by the media, and a SUfA organising member, Paul Christeller was interviewed to Staff. He is quoted as saying that “The New Zealand public no longer accepts exploitation of animals for entertainment purposes.”
Link to the report: https://www.stuff.co.nz/sport/110282354/protesters-take-on-the-cowboys-at-martinborough-bull-ride